Every day across the UK, nine people are killed on the roads and ten times as many are seriously injured.
The West Midlands Fire Service is committed to driving down the number of people killed or seriously injured on the roads in our region. To this end we have set up a Road Traffic Education programme aimed at all road users, in partnership with West Midlands Police, Road Safety agencies and Primary Care Trusts
This programme Your Choice on the Road is aimed at informing members of the public about the 
consequences of anti-social road use whether as a pedestrian, as a rider or a driver. The harsh reality is presented in a structured way, with the direct aim of changing attitudes and raising awareness of the consequences of an individual's actions on the road.
Road traffic collisions are the biggest killer of young people. More than a quarter (29%) of drivers on our roads are under 26, despite this age group accounting for just 1 in 8 (17%) of licence holders. One in five new drivers is involved in a crash in their first year of driving.
In the West Midlands in 2005, 15 deaths were as a result of accidental dwelling fires, while 87 people died as a result of road traffic collisions.
Further information on the danger of road traffic collisions can be found in our leaflet 7/10ths of a second which is available from the bottom of this page.
